Branding Projects
Branding is the bit people think is the logo. It almost never is. It’s working out what a business actually stands for, then building something that holds up everywhere it has to live, from a sign on a building to a form someone fills in. I’ve done this for the Pyramids of Giza and for companies nobody outside their own town has heard of, and the process is the same either way. Proper conversations first, then the thinking and the making at the same table.
Sam Square
Brand strategy and identity for a new place taking shape in West Cairo, and a new name and brand for the developer behind it.
Branding, Digital Design, Graphic Design
9 Pyramids Lounge
Brand identity for the first restaurant ever allowed inside the boundaries of the Giza Plateau, and the only spot on it where you can see all nine pyramids at once.
Branding, Experiential Design, Graphic Design
The Pyramids of Giza
The first official brand identity for the only remaining original wonder of the ancient world, from the thinking behind it to the signs that get visitors around it.
Branding, Experiential Design, Graphic Design
Inara Sound & Light show
A brand for the new sound and light show at the foot of the Giza pyramids. It was never built, but it’s very much part of the story.
Branding, Digital Design, Experiential Design, Graphic Design
Caffeine & Machine
Brand identity for one of the UK's original automotive community venues, a coffee house, restaurant, bar and gallery for anyone who loves anything with an engine.
Branding, Digital Design, Experiential Design, Graphic Design
Orascom Investment Holding
Positioning and a new corporate identity for an Egyptian telecoms group turning itself into a diversified investment company.
Branding, Digital Design, Graphic Design
F100UK 90s Kart Series
Branding for the UK’s original air-cooled 100cc classic kart series, from the first logo in 2014 to a complete refresh as it grew.
Branding, Digital Design, Experiential Design, Graphic Design
Qatar Tourism Authority
Repositioning and a refreshed identity for the organisation responsible for selling Qatar to the world.
Branding, Experiential Design, Graphic Design
Not sure where yours fits?
Let’s Chat
The projects here vary enormously in scale. The approach behind them doesn't. Tell me what's going on with your brand and we'll work out what it actually needs, which tends to be the useful conversation anyway.