Branding, Graphic Design, Digital and Experiential Design Services
Branding
Brand needs proper thinking behind it?
From the strategy through to the guidelines that keep it consistent, I can help you get there.
Branding
A brand that makes sense, start to finish.
This is where it starts, working out what your brand actually needs to say and do before anything gets designed. I keep the strategy side practical, not the sprawling process the big consultancies run, just the thinking that actually shapes decisions, positioning, naming, how customers move through and experience what you do. From there it becomes something people can see and use, the identity itself, the visual language around it, and a proper set of guidelines so it stays consistent long after I've handed it over. You can see how that’s played out in the branding work.
Brand Strategy
Before anything gets designed, I help you work out what your brand actually needs to stand for, who it's for, and how it should show up. That includes naming when something needs one, mapping out how customers actually experience what you do, and building a clear brand platform everything else can be built from. Practical, not padded out with process for its own sake.
Brand Identity
This is the visible part, the logo, the colours, the typography, the whole visual language that makes your brand recognisable at a glance. I design it to actually reflect the thinking behind it, not just look good in isolation, and to hold up wherever it needs to appear.
Brand Guidelines
Once it's built, it needs to stay consistent, whoever's using it and wherever it shows up. I put together a proper brand book that sets out how everything works, so your brand keeps looking and feeling like itself long after the project's finished.
Graphic Design
Require something designed with proper care?
From print to posters to the everyday stuff, I can make sure it all looks like it belongs together.
Graphic Design
Every item, looking like it belongs.
Once a brand's built, it needs to actually turn up everywhere your business does, on a leaflet, in an advert, across whatever you need printed or produced next. I design across the whole range of everyday materials a business uses, keeping everything consistent with the identity underneath it rather than treating each piece as its own one off job. There’s plenty of it in the graphic design work.
Print & Publications
Leaflets, brochures and anything else that needs to be properly laid out and easy to read. I design these as physical objects, not just a web page scaled down for print.
Advertising & Campaigns
Adverts and posters that actually stop someone, whether that's in print, out and about, or wherever the campaign needs to live.
Everyday Collateral
Business cards, stationery and the general materials a brand leans on day to day. Small things, but they're often what people actually handle, so they matter more than they get credit for.
Digital Design
Need your brand to work properly online?
Websites, social or anything else digital, it gets the same thinking behind it.
Digital Design
The same brand, wherever it lives online.
This is where the brand does its work online, the website, how it shows up across social, any apps or digital products it needs to live in. I make sure it doesn't just look consistent from one screen to the next, but actually feels considered wherever someone encounters it, since for most people that's where they meet a brand first. Some of it’s in the digital design work.
Websites
From how a site should look and feel through to the way it actually works, I design the digital experience properly rather than just handing over a template with a logo on it. Some projects go further into the build itself, depending on what's needed.
Social Media
Brand consistency doesn't stop at the website, it needs to hold up across every platform a business actually uses, so the visual language, tone and templates all work the same way wherever they show up.
Apps
When a brand extends into an app or a digital product, it needs the same thinking as anything else, how it looks, how it should feel to use, and how it fits with everything else the brand does.
Experiential Design
Bring your brand into the room.
Visitor centres, exhibitions or anything built for people to experience, it gets the same thinking behind it.
Experiential Design
Where the brand becomes something you can walk into.
Some of this work never touches a screen at all, a visitor centre, an exhibition, a piece of wayfinding, something people actually walk through and experience in person. That's a different kind of design problem, it has to work in real space, guide people properly, and still feel like the same brand as everything else around it. The Pyramids of Giza is the biggest example, and there’s more in the experiential design work.
Wayfinding
Signage and navigation that actually gets someone from one place to another without them thinking about it, while still looking and feeling like part of the same brand.
Exhibitions
Exhibition stands, showcases and corporate events, spaces built to present something clearly, whether that's to the public or a room full of stakeholders for the day. The brief here is different to something permanent, it has to make its point quickly, work for whoever's walking past, and still feel like the same brand as everything else you do.
Immersive Experiences
Visitor centres, galleries and other immersive spaces, along with one off activations built for a specific moment. These are places people are meant to slow down in, not just pass through, so the design has to work on more than one level, what they see, what they read, and how the space itself actually makes them feel. Done properly, that's what makes people remember it afterwards.
Not sure exactly what you need yet?
Let’s Chat
That's usually the first thing we figure out together. Tell me what's going on, and we'll work out the rest from there.