Brand and design
Why doesn't your brand feel like the business you've built?
It's rarely just the logo, it's everything people see and experience of you, and it drifts before you notice. If that's happened, or you're starting fresh and need it done properly, that's what I help with.
Where this usually starts
Whether you're starting from nothing or evolving what's already there, it's usually one of these.
It doesn't feel like the business anymore
The brand hasn't kept pace. What you're putting out doesn't match what the business has actually become.
You're starting something new
A new venture, a new development, a new venue, launched alongside a business that already exists. It needs its own proper thinking, not the existing brand just stretched to cover it.
You're starting completely from scratch
No business behind you yet, no existing brand to fix or improve, just the pressure of getting it right before anything else happens.
Something's inconsistent and you can't put your finger on why
It happens gradually. Nobody signed off on it going wrong, it just did, one decision at a time.
Highlights
The results of what I do
The Pyramids of Giza
The first ever brand identity for the last of the ancient Seven Wonders still standing.
Caffeine & Machine
Brand identity for one of the UK's original modern car culture venues.
Really, it's about the right people, having the right conversation, and trusting each other enough to see it through.
How that gets solved
Here's what working together actually looks like.
One point of contact throughout
From the first conversation to the finished work, you're dealing with the same person the whole way. Nothing gets lost between the thinking and the making.
The brief gets tested before any design starts
Getting it right means asking the right questions first, sometimes pushing back on the brief itself. That's where the actual answer usually turns up
"A game changer for anybody looking for graphic design, web design, corporate branding, colours and logos."
F100UK series organiser
Nothing goes out until it's earned its place
Does it solve the brief. Does it add real value. Is it something we're both proud to put our names to. If not, it isn't finished.
You'll always know where things stand
If something isn't working, you'll hear about it early enough to fix it, not after the event. That's what keeps the work genuinely good, not just approved.
The best work rarely starts the way you'd expect.
Mine started with a conversation on a tourism project in Doha. It turned into a relationship, and years later, into the pyramids. The actual ones.
It all starts with a conversation
Let’s Chat
If something about your brand isn't quite right and you're not sure why, that's exactly the conversation worth having.