Experiential Design Projects
Experiential design is brand in the real world. Wayfinding, signage, environmental graphics, the things people walk past, stand in front of and use without really thinking about it. It’s the least forgiving kind of work because it’s physical, it’s permanent and everyone sees it. It’s also the part I enjoy most. There’s a moment when something you drew is out there on a building doing its job, and nothing on a screen quite matches that.
9 Pyramids Lounge
Brand identity for the first restaurant ever allowed inside the boundaries of the Giza Plateau, and the only spot on it where you can see all nine pyramids at once.
Branding, Experiential Design, Graphic Design
The Pyramids of Giza
The first official brand identity for the only remaining original wonder of the ancient world, from the thinking behind it to the signs that get visitors around it.
Branding, Experiential Design, Graphic Design
Inara Sound & Light show
A brand for the new sound and light show at the foot of the Giza pyramids. It was never built, but it’s very much part of the story.
Branding, Digital Design, Experiential Design, Graphic Design
Caffeine & Machine
Brand identity for one of the UK's original automotive community venues, a coffee house, restaurant, bar and gallery for anyone who loves anything with an engine.
Branding, Digital Design, Experiential Design, Graphic Design
F100UK 90s Kart Series
Branding for the UK’s original air-cooled 100cc classic kart series, from the first logo in 2014 to a complete refresh as it grew.
Branding, Digital Design, Experiential Design, Graphic Design
Qatar Tourism Authority
Repositioning and a refreshed identity for the organisation responsible for selling Qatar to the world.
Branding, Experiential Design, Graphic Design
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Let’s Chat
The projects here vary enormously in scale. The approach behind them doesn't. Tell me what's going on with your brand and we'll work out what it actually needs, which tends to be the useful conversation anyway.